We're warming to the so-called viral video approach to promoting a movie. Given that it tends not involve footage from the film itself, thus keeping the spoiler risk down, it doesn't seem like a bad idea. Prometheus, for all the criticism aimed at its marketing campaign, has led the way here, not least the promo video it released of Michael Fassbender.
Anyway, now The Amazing Spider-Man is getting in on the act, with this pair of new promos featuring Rhys Ifans as Dr Curt Connors, pre-Lizard. Take a look and see what you think...
The Amazing Spider-Man arrives in July.
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